23.9k3232628
Marketing trends
Topical Authority SEO on LinkedIn, X and Reddit: What People Are Saying
Topical authority meets AI answer engines; entity-rich, tool-backed explainers edge out cluster talk and trigger real questions.
Last 4 weeks
-80%
Google searches vs 26 Jul to 29 Aug
Total social media mentions
~1.3K
X and Reddit, last 12 months
Views
~2.6M
on posts about this trend
Best post this month
34K
views · read it ↗
Search, last 12 monthsPeaks in Aug
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.3%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
Ship topical maps in hours
Screen record a five minute build: scrape PAA, cosine cluster queries, export briefs, and show the exact prompt and tools you used.
How-to or listicleCuriosity hookAutomated topical maps
See an example · 120K views ↗2
See an example · 24K views ↗
Your brand in AI answers
Share screenshots and a link to your AI citation metrics in Bing Webmaster Tools Intents, Topics, Citation Share; note what moved them.
Link shareSocial Proof hookOptimize for llms
See an example · 24K views ↗3
See an example · 13K views ↗
EEAT you can verify
Share a dataset of author signatures, citations, and proprietary metrics you implemented; show before and after citation changes and the validation workflow.
Data or research shareBold Claim hookVerify EEAT
See an example · 13K views ↗How to post it
How-to or listicle dominates at 29% of posts.
How-to or listicle
Most used
Chris DonnellyMarketing and SEO have changed for good. Businesses need 4 new levels to scale: I've built multiple 7-and 8-figure companies over the last few years. The…@TheMattBermanI built an @openclaw agent that ranks you on Google for $50/month 😱 here’s the system that runs every week on autopilot: step 1: find your strike zone →…@hridoyreh📂 SEO ┃ ┣ 📂 Technical SEO ┃ ┣ 📂 Site Structure ┃ ┣ 📂 Crawlability ┃ ┣ 📂 Core Web Vitals ┃ ┗ 📂 Structured Data ┃ ┣ 📂 On Page SEO ┃ ┣ 📂 Keyword Research ┃ ┣ 📂…
Hot take or opinion
Connor GillivanAn honest rant on SEO, GEO, AI SEO, LLMs, & the Future of Search: I’ve been running SEO campaigns for 10+ years. It’s changed a lot in that time, but GEO is…@Hobo_WebTopical authority is no longer a theory. The Google leak reveals the siteFocusScore, which algorithmically measures your site's niche focus. Stray too far from…@ConnorShowlerFrom leaks and lawsuits we've learned: - Parasite SEO works - Backlinks are key ranking signals - Consensus can be manufactured - Negative SEO attacks exist…
Do more of this
- Link share2.7%8% of posts
- Demonstration hook2.2%2% of posts
- News or announcement1.7%7% of posts
Skip this
- Question or discussion0.9%13% of posts
- Transformation Promise hook1.0%4% of posts
- Question hook1.0%26% of posts
Median engagement rate; this trend averages 1.3%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Case study or resultsBold Claim hook
How-to or listicleTransformation Promise hook
116.8k1.6k83494
Link shareCuriosity hook
2752429
How-to or listicleCuriosity hook
3514171
Personal story or lessonsCuriosity hook
332169
How-to or listicleList hook
3130
Who to follow
Hridoy Reh@hridoyreh260Kviews
Connor GillivanLinkedIn210Kviews
Behzad HussainLinkedIn200Kviews
Chris DonnellyLinkedIn130Kviews
Alex Groberman@alexgroberman130KviewsBrands in the conversation
Semrush
20 posts
Google Search Console
18 posts
Ahrefs
15 posts
Perplexity
12 posts
Claude
10 posts
Gemini
9 posts
WordPress
7 posts
Screaming Frog
5 posts
What people ask
What is it54
- What SEO strategies are actually working for your brand right now?
- What would you do with these pages?
- What did you do?
How to use it22
- How should I structure topic clusters, pillar pages, supporting content, categories, and content silos to maximize topical authority?
- What publishing sequence would you recommend and how should I build a content roadmap for the best long-term SEO performance?
- How do you decide when a topic is "covered enough" before moving on to the next cluster?
Does it work8
- How do you effectively build topical authority using semantic SEO without relying solely on keyword clustering?
- What results have you seen from focusing on topical authority versus targeting individual keywords?
- Has anyone here actually tested this or seen different results?
Comparisons8
- And how do you know when you’ve actually built some, versus just publishing a bunch of articles in the same category and hoping for the best?
- Has anyone run experiments comparing: * High backlink authority vs * Deep topical coverage in terms of AI citations or mentions?
- Is X better than Y?
Where to get it6
- If you're not on top of it, most of your URLs will have one or two internal links. Some will have zero.
- Where do you think the cut off really is, content quality or the links around it?
- Where do the links come from?
Price and cost4
- How much does a kitchen cost in the UK?
- How much can this link make me?
- How much do you trust what AI tools suggest compared to what you see in the SERPs?
Searched on Google
What does "topical authority" mean?
LinkedIn, X, and Reddit posts describe topical authority as showing comprehensive coverage of a subject via entity-rich content, clear topic clusters, strategic internal linking, and semantic SEO mapped to search intent, with E-E-A-T validation and tool-backed explainers for AI answer engines.
Get this report for your own brand
buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.
Research your own topic