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Marketing trends
E-E-A-T Optimization on LinkedIn, X and Reddit: What People Are Saying
E-E-A-T sits between badge ticking and algorithm reality: debates grab attention, AI-citation how-tos are underserved, giving practical marketers a clear lane.
Last 4 weeks
-2%
Google searches vs 26 Jul to 29 Aug
Total social media mentions
~150
X and Reddit, last 12 months
Views
~3.8M
on posts about this trend
Best post this month
1.1M
views · read it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.6%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
E-E-A-T Isn’t The Score
Show side by side leaked attributes versus rater guidelines. Call out checklist theater. End with what you will measure this quarter.
Hot take or opinionBold Claim hookRanking mechanics
See an example · 11K views ↗2
See an example · 28K views ↗
Make AI Cite You
Screen-record building citable blocks, conversational H2s, and stat boxes. Test prompts in Perplexity, ChatGPT Search, and AEO, showing citations appearing.
VideoQuestion hookGenerative discovery
See an example · 28K views ↗3
See an example · 6K views ↗
Win LLM Trust Off-Site
Show a PR-to-citation playbook: seed Reddit threads, secure G2 reviews, pitch trade press; then check brand mentions retrieved in Perplexity citations.
How-to or listicleSocial Proof hookExternal trust signals
See an example · 6K views ↗How to post it
How-to or listicle dominates at 37% of posts. Hot take or opinion earns the best engagement (1.9%).
How-to or listicle
Most used
Connor GillivanWhat is EEAT? Is it still important for SEO in 2026? Yes, more important than ever. Let me explain: E = Expertise • Google wants subject-matter experts, not…Sunny GrewalSEO Cheat Sheet. (Updated for 2026).❤️ Here is the plain guide I follow: 1. On-Page SEO 2. Technical SEO 3. Content SEO 4. Off-Page SEO 5. AI-Driven SEO 6.…@RobHoffman_founders and marketers: you need an optimized "about us" page on your site i work with billion dollar tech companies and bootstrapped SaaS. The About Us is one…
Hot take or opinion
Best ER
@Charles_SEO9 SEO Trends/Techniques That Have Become Less or Not Important in 2026: 1 - Core Web Vitals 2 - PAA Optimization 3 - E-E-A-T 4 - Keyword Density 5 - FAQ Schema…Ankit SharmaMost SEO content will not rank in 2026. Not because it’s bad. But because search engines don’t trust it. Today the internet is full of: - AI blogs - AI product…Nathan GotchSome SEOs say E-E-A-T matters for ChatGPT. Where’s the evidence? E-E-A-T is a Google quality rater concept, not a direct ranking factor. Google has said that…
Data or research share
Chris LongSEOs, I've been DYING for someone to write this. This article maps "E-E-A-T attributes" to actual factors discovered in The Google API Leaks: This was a good…Mayank SinghSEO didn’t die. Rankings did. The real shift isn’t Old SEO vs New SEO. It’s chasing clicks vs earning citations. Here’s the reality nobody wants to say out…Despina G.Brand authority and reputation are worth millions to the right company. I spent 3 months building a systematic way to audit and improve yours. 220+ checks. All…
Do more of this
- Video4.0%6% of posts
- Social Proof hook4.0%3% of posts
- Hot take or opinion1.9%22% of posts
Skip this
- Personal story or lessons1.0%5% of posts
- List hook1.4%4% of posts
- Question or discussion1.4%4% of posts
Median engagement rate; this trend averages 1.6%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Data or research shareSocial Proof hook
Link shareCuriosity hook
28.1k3882928
Hot take or opinionList hook
11.0k1233010
Link shareCuriosity hook
6343068
Who to follow
Rob Hoffman@RobHoffman_1.1MviewsDespina G.LinkedIn280Kviews
Charles Floate 📈@Charles_SEO83Kviews
Chris LongLinkedIn80Kviews
I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).LinkedIn66KviewsBrands in the conversation
Perplexity
9 posts
Gemini
6 posts
Google Search Console
5 posts
Google Analytics
4 posts
Semrush
3 posts
Claude
3 posts
SGE
3 posts
TrioSEO
2 posts
What people ask
What is it14
- What is EEAT?
- Google's E-E-A-T and AI search both ask the same question: who is behind this site and why should anyone trust it?
- or does the content show first hand real world experience with the topic, like an actual user reviewing your product...
How to use it14
- How do you all show expertise on your blogs?
- How to Rank Your Site in AI Search Engines?
- How are you building E-E-A-T into your content strategy?
Does it work8
- Is it still important for SEO in 2026?
- I'm wondering if anyone has made noticeable changes that actually improved rankings after the update.
- Do you agree, is EEAT more important now than ever before?
Comparisons6
- Are you focusing more on: EEAT signals, Original content, User engagement, AI search optimization (AEO/GEO), or Something else?
- What's the best Google EEAT Checker for SEO?
- Which part of E-E-A-T do you think businesses struggle with the most?
Timeline and results2
- What's shifted in your actual SEO process over the past six to twelve months?
- did your site gain visibility, or did AI push your clicks down?
Where to get it1
- Where’s the evidence?
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