Marketing trends
Oct 1, 2026Search and AI answersLinkedIn · X · RedditBreaking out

E-E-A-T Optimization on LinkedIn, X and Reddit: What People Are Saying and Why It Is Growing

E-E-A-T is measured, not mystical: leaked-signal explainers thrive; earning AI citations across engines is the prize.

Last 4 weeks

+107%

Google searches vs 20 Jul to 2 Sep

Total social media mentions

~410

X and Reddit, last 12 months

Views

~7.2M

on posts about this trend

Best post this month

1.1M

views · read it ↗

Search, last 12 months

What people post about

AI discovery SEO20% of posts1.1% averageOpeningExample ↗
Topic hub strategy11% of posts1.4% above averageOpeningExample ↗
Ranking system facts20% of posts1.4% above averageProvenExample ↗
External trust signals12% of posts1.2% above averageProvenExample ↗
Structured entity SEO7% of posts1.1% averageProvenExample ↗
YMYL content rigor3% of posts1.1% averageProvenExample ↗
Original proof content14% of posts1.0% averageCrowdedExample ↗
Site technical health4% of posts1.0% averageCrowdedExample ↗
Author proof elements9% of posts1.0% averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.1%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

What leaked signals reward

Publish a chart pairing E-E-A-T attributes to leaked fields like Navboost and contentEffort, then show a citation tracking dashboard by engine.

Data or research shareSocial Proof hookRanking system facts
Example postSee an example · 23K views ↗
2

5 steps to earn AI citations

Demo answer-first sections, extractable stats tables, inline sources, entity schema, and passage-level summaries; measure citations in ChatGPT, Perplexity, GEO.

How-to or listicleList hookAI discovery SEO
See an example · 14K views ↗
3

Stop hoarding trust onsite

Run a 30 day off site mentions sprint on Reddit, industry publications, and reviews; track AI citation share and query coverage changes.

Hot take or opinionBold Claim hookExternal trust signals
Example postSee an example · 8.6K views ↗

How to post it

How-to or listicle dominates at 32% of posts.

How-to or listicle32% of posts · 1.6% ER
Most used
Connor GillivanWhat is EEAT? Is it still important for SEO in 2026? Yes, more important than ever. Let me explain: E = Expertise • Google wants subject-matter experts, not…Sunny GrewalSEO Checklist for 2026. (Updated).❤️ Here is the updated SEO checklist I use:: 1. On-Page Basics 2. Content Quality 3. Technical SEO 4. Structured Data 5.…@RobHoffman_founders and marketers: you need an optimized "about us" page on your site i work with billion dollar tech companies and bootstrapped SaaS. The About Us is one…
Question or discussion18% of posts · 0.9% ER
r/DigitalMarketingIs SEO dying because of ChatGPT and Gemini?r/localseoWhat method really works for the whole AI visibility?James YorkeAre we entering an era where 100% in-house SEO roles are only feasible in companies with a well-known brand? This is something I'm wondering about. Google is…
Hot take or opinion16% of posts · 1.4% ER
r/DigitalMarketingGoogle published its official guide on getting cited by AI, and the interesting part contradicts what GEO agencies are selling (going to upset a lot of people)Nathan GotchSome SEOs say E-E-A-T matters for ChatGPT. Where’s the evidence? E-E-A-T is a Google quality rater concept, not a direct ranking factor. Google has said that…@james_dooleySEO isn't dead; it just makes more new friends. SEO: Get found SMO: Get discovered AEO: Be the answer GEO: Get cited DEO: Get chosen SXO: Convert Search isn’t…

Do more of this

  • Social Proof hook4.0%2% of posts
  • Video4.0%3% of posts
  • Data or research share2.0%7% of posts

Skip this

  • News or announcement0.9%7% of posts
  • Question hook0.9%36% of posts
  • Personal story or lessons0.9%6% of posts

Median engagement rate; this trend averages 1.1%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

How-to or listicleBold Claim hook
How-to or listicleList hook
How-to or listicleList hook
Link shareCuriosity hook
Case study or resultsCuriosity hook
Personal story or lessonsList hook

Who to follow

Rob HoffmanRob Hoffman@RobHoffman_1.1MviewsDespina G.LinkedIn280KviewsCharles Floate 📈Charles Floate 📈@Charles_SEO260KviewsSunny GrewalSunny GrewalLinkedIn130KviewsLily Ray 😏Lily Ray 😏@lilyraynyc110Kviews

Brands in the conversation

What people ask

What is it74

  • What is SEO?
  • What would fixing this schema do for my rankings?
  • What is EEAT?

Comparisons11

  • What are the latest SEO trends you're actually changing your strategy for vs just reading about?
  • What questions should we answer better than anyone else?
  • Which one of these are you currently NOT doing?

Does it work10

  • Has anyone actually seen consistent results without spending a fortune on an agency?
  • Have you ever wondered why certain websites consistently rank at the top of Google search results?
  • what results did you see (if any)?

How to use it7

  • How do you all show expertise on your blogs?
  • How to Rank Your Site in AI Search Engines?
  • How do you use SEO in the AI age?

Where to get it5

  • If your business is producing good content but not appearing in AI search answers - this is where to look first.
  • I don’t know where to start or how to tackle the situation to get back on track.
  • If a company already has a solid SEO team, great writers, and a decent content workflow, where do these new "Answer Engine Optimisation" (AEO) or…

Timeline and results3

  • When did all these words become a thing?
  • When should I stop researching and actually start doing shit?
  • How long did it take before you started getting real traction?

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buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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