1.2M74.3k8830.1k8.60%
Travel trends
Airline Stopovers on TikTok, Instagram and Reddit: What People Are Saying
Stopovers sell as two trips: creators pitch free perks, audiences want clear how-to and eligibility.
Last 4 weeks
-33%
Google searches vs 26 Jul to 29 Aug
Total social media mentions
~63K
TikTok and Reddit, last 12 months
Views
~17M
on posts about this trend
Best post this month
290K
views · watch it ↗
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.1%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 1.2M views ↗
Gate to City: Stopover Perks Tour
Follow arrival to city: redeem airline tour, transit card and museum discounts; show maps, timing, and quick clips at top sights.
Vlog or day in the lifeStory Opening hookTransit tours and perks
See an example · 1.2M views ↗2
See an example · 330K views ↗
Unlock Stopover City Perks Fast
Screen-record searching stopover perks pages, show eligibility, registration, voucher pickup and transit entry steps; overlay simple checklists and location pins.
Tutorial or demoCuriosity hookTransit tours and perks
See an example · 330K views ↗3
Miles With A Built In Detour
Record building a multi-city award with a stopover; show calendar flexibility, points totals and fees creators display; end with itinerary map.
Voiceover with b-rollRelatability hookAward stopovers
See an example · 3.1K views ↗How to post it
Question or discussion dominates at 28% of posts. Voiceover with b-roll earns the best engagement (3.8%).
Question or discussion
Most used
Do more of this
- Green screen6.6%2% of posts
- Tutorial or demo4.6%3% of posts
- Vlog or day in the life4.4%7% of posts
Skip this
- Question or discussion0.8%28% of posts
- Question hook1.0%44% of posts
- Personal story or lessons1.1%2% of posts
Median engagement rate; this trend averages 2.1%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Voiceover with b-rollCuriosity hook
Other
10617
Talking headCuriosity hook
205.2k5.9k658.7k7.10%
Case study or resultsTransformation Promise hook
4314
Talking headQuestion hook
328.9k56.5k2489.2k20.00%
Green screenCuriosity hook
713.6k95.1k30325.2k16.90%
Who to work with
Travel | Earth | Vacations@backpacking1.6Mviews
Mariah Hark | Video Creative@mariahhark1.2Mviews
Thomas Yeum@thomasyeum980Kviews
Bambi | LOW BUDGET REISETIPPS@ontourwithbambi950Kviews
livlaughlondon@livlaughlondon2890KviewsBrands in the conversation
Turkish Airlines
88 posts
Iceland Air
53 posts
Qatar Airways
41 posts
TAP Air Portugal
31 posts
Emirates
27 posts
Etihad Airways
18 posts
Copa Airlines
17 posts
Singapore Airlines
16 posts
What people ask
What is it18
- What's next?
- What's the last one?
- What are my options my layover at jeddah is about 2 days as shown on my ticket.
Price and cost14
- Any tips on choosing fast and cheap flight?
- Do you want to travel two countries at the price of one?
- Did you know some airlines actually offer free or low‑cost stopover stays in their hub city?
How to use it11
- So, how do I find these deals?
- Any suggestions on how to approach this?
- How to avail it?
Comparisons5
- Which one?
- What if I told you that instead of skipping that international layover, you could extend it for free?
- What is the difference between a stopover and a layover?
Where to get it4
- By the way, where did you learn about this?
- Where did you go?
- Can anyone guide me on this, share their knowledge, or at least provide a link to Air Canada’s live chat if there is one?
Safety and side effects3
- Would you risk it?
- Should I risk a 3 hours layover with TAP Air Portugal? (separate tickets)
- Should I risk it?
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