1.1k1351
Marketing trends
Retail Media Networks on LinkedIn, X and Reddit: What People Are Saying
Retail media is a proof-hungry ad channel: off-site scale wins views while measurement and in-store ops trigger stronger reactions.
Last 4 weeks
-48%
Google searches vs 26 Jul to 29 Aug
Total social media mentions
~810
X and Reddit, last 12 months
Views
~5.8M
on posts about this trend
Best post this month
7K
views · read it ↗
Search, last 12 months
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.4%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
Off-site is the new growth lever
Break down CTV, DSP, and social extensions powered by retailer data; share a one-slide plan and a 15-second creative mock.
News or announcementCuriosity hookOff-site programmatic
See an example · 10K views ↗2
Prove it with holdouts
Show a simple closed-loop test: define treatment, holdout, match transactions, report incrementality on one chart; include pitfalls and confidence thresholds.
Data or research shareQuestion hookProof and lift
See an example · 1.1K views ↗3
Stores are media, not screens
Film a 30-second walk-through: map control points, content rules, proof workflows, and how offers sync with POS; share one operations checklist.
VideoBold Claim hookIn-store tech
How to post it
Link share dominates at 27% of posts. News or announcement earns the best engagement (3.1%).
Link share
Most used
RoundelRetail media is entering its next act. More channels. More data. Higher expectations. Roundel's Jenny Holleran and Shawn McGahee break down what that means for…StackAdaptCostco Retail Media broke the mold by openly sharing its entire retail media tech stack. Being named as one of Costco’s DSP partners powering off-site…@WSJAs retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers.
News or announcement
Best ER
@Adweek.@Delta is planning to launch an advertising business, hiring Keri Paison to lead the media network. The move comes as businesses outside of traditional…Joy NavarroI’m speaking at the Retail Media Networks Conference this year 👏 I’ll be joining a panel on predictions and analysis from tomorrow’s chief merchants and…Colin Lewis𝗦𝗢𝗠𝗘 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟 𝗡𝗘𝗪𝗦 - 𝘝𝘌𝘙𝘠 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 to share that 𝙄’𝙫𝙚 𝙬𝙧𝙞𝙩𝙩𝙚𝙣 𝙢𝙮 𝙛𝙞𝙧𝙨𝙩 𝙗𝙤𝙤𝙠 𝙤𝙣 𝙍𝙚𝙩𝙖𝙞𝙡 𝙈𝙚𝙙𝙞𝙖. Title is "𝗧𝗵𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀". It’s being…
Hot take or opinion
@DimitryNakhlaAlex Sacerdote (Whale Rock Capital) on spotting hidden S-curve opportunities: “These S-curves can be dynamic. When Amazon had AWS and it was a hidden line item…Darren CreminsRetailers figured out something clever. They’ve been charging brands for shelf space for decades. Premium placement at eye level. End caps. Checkout lanes. Now…@aleabitoredditFeels like people aren't articulating the bull case for $HIMS correctly: Here's my view. The main moat of $HIMS is network capture of retail audiences. And the…
Do more of this
- News or announcement3.1%19% of posts
- Link share2.6%27% of posts
- Information Gap hook2.5%2% of posts
Skip this
- Question or discussion1.0%3% of posts
- Question hook1.6%15% of posts
- How-to or listicle1.7%7% of posts
Median engagement rate; this trend averages 2.4%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Hot take or opinionCuriosity hook
News or announcementCuriosity hook
900141
News or announcementQuestion hook
11018
Hot take or opinionBold Claim hook
21567
Data or research shareCuriosity hook
10162
Hot take or opinionCuriosity hook
5361
Who to follow
Serenity@aleabitoreddit330Kviews
Dimitry Nakhla | Babylon Capital®@DimitryNakhla59Kviews
Darren CreminsLinkedIn58Kviews
The Wall Street Journal@WSJ39Kviews
Mike FeldmanLinkedIn31KviewsBrands in the conversation
Amazon
49 posts
Walmart
36 posts
Meta
20 posts
EMARKETER
20 posts
Target
19 posts
Walmart Connect
16 posts
Instacart
15 posts
WPP Media
11 posts
What people ask
What is it28
- WHAT SHOULD THE MACHINE DO NEXT?
- What's next is the data?
- What must be spent to capture it?
How to use it14
- How many RMNs are on your plan right now?
- I am confident my client facing skills will be transferable but I’m not sure how to position myself in the market or even approach this.
- How many retail media networks can build enough scale, data, and differentiation to remain relevant?
Where to get it11
- Where does retail media sit in your 2026 plan?
- Why does it still feel so difficult to connect media investment to actual purchase behavior?
- What can brands do to connect investment to actual purchases?
Does it work6
- What stood out to you about these results?
- How do we validate results beyond platform-reported metrics and understand true incremental impact?
- What do you think is the most effective way for RMNs to escape the trade trap and capture true media budgets?
Price and cost5
- How much of the increment is genuinely contestable?
- How much of what we do is actually moving the needle?
- Was this incremental or just expensive retargeting?
Comparisons3
- What share of your inventory is on-site search vs. off-site, CTV, or marketplace?
- And how do they attract real media budgets instead of relying primarily on trade spend?
- In this scenario, the power goes to the models versus Amazon?
Searched on Google
What are retail media networks?
Retail media networks are described in posts as retailer-run ad channels spanning on-site search, off-site programmatic, and in-store media, often linked to first-party data and closed-loop attribution.
What are the top 5 retail media networks?
The posts do not identify a top five; instead they reference brands such as Amazon, Walmart, Target, Walmart Connect, and Instacart without ranking them.
What are examples of retail media?
Examples cited in the posts include on-site search ads, off-site programmatic activations, and in-store physical placements.
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