Fresh angles and audience insight for every agency client

One agent per client reads their niche and hands you briefs and reports to share.

Try for free Book a demo

Skincare brand

Pain point
“Does it pill under sunscreen?” keeps coming up
214 comments this week

Weekly report Share
Pet food brand

Hook
“Feed my pet with me” openers keep people watching
Top hook in the niche this week

Weekly report Share
Fashion label

Format
Street try-ons get more saves than studio flat lays
From 160 posts this month

Weekly report Share
Coffee brand

Trend
Layered iced drinks with a cold foam pour are rising
38 new posts since Monday

Weekly report Share

What you can do for each client

Every client gets its own project, listening agent and brand rules, so nothing mixes.

Fitness app, new pitchPeople engaging with home workout posts

18-2434%

25-3441%

35-4417%

45+8%

Interests

Strength trainingMeal prepRunning

Brand affinities

SportswearProtein snacksSmartwatches

Personality traits, average out of 5

Conscientiousness3.9

Openness3.6

Extraversion3.1

Know a new client’s audience before the kickoff

Age bands, interests, brand affinities and personality traits of the people in their niche.

Pet food brandWeekly trend report

“Feed my pet with me”Raw feeding

A trend report for every client, every week

Build it with your team in the client’s project, then send the client one link.

Fashion labelCompetitor review, last 30 days

Rival brand AHook: get ready with meTalking try-on
52kavg views
Rival brand BHook: outfit of the weekStreet walk
31kavg views
Rival brand CHook: pack with meTravel vlog
18kavg views

Try-ons with a person talking beat product-only posts for all three.

Competitor reviews without the scrolling

What each rival posts, and which hooks and formats work for them.

Coffee brandBrief for UGC creators, post 2

Hook: “Stop paying six dollars for this”
Pain: Café iced coffee is too expensive to buy every day
Brand rules: Show the bag in the first shot. No health claims.
References: 48k views 31k views 12k views

Briefs with the proof attached

Hand creators, UGC teams or your studio the angle and the posts that prove it.

Say a skincare brand signs on Monday

Here is how the first three days could go. The numbers are an example.

Monday
Set up the client
Create a project with their brand, rivals and brand rules.
Tuesday
Read what the agent found
Hooks, pains and questions from this month’s posts and comments.
Wednesday
Walk into the kickoff
Three angles from real comments, the audience behind them, one link.
After that
It keeps listening
New angles land in the client’s Slack channel as they appear.

Skincare brand: kickoff findings 1,240 posts and 18,600 comments from TikTok, Instagram and Reddit

Example

Repair the barrier you over-exfoliated
“I wrecked my skin barrier with acids, what actually fixes it?”

412 similar commentsMostly 18-24Follows skincare creators
Sunscreen that sits well under makeup
“Every SPF I try pills under my foundation.”

287 similar commentsMostly 25-34Into makeup tutorials
Fewer steps, better skin
“Is a ten-step routine actually doing anything for me?”

196 similar commentsMostly 25-44Buys drugstore skincare

Who is behind these comments, by age

Bringing buzzabout to your clients?

The Agency programme pays 30% commission and adds co-marketing and priority support.

See the Agency programme

More use cases

Brand and content teams

Know what to post next, and why it will land

Paid social and UGC

Hooks, angles and briefs that lower your cost per customer

Creators and strategists

See what your audience wants before you post

Insights and research

Thousands of posts, read and summarised into a report you can share

Try buzzabout free

Add your first client and their niche. The agent starts reading right away.