Social media research for insights teams and academics

The agent reads thousands of posts and comments, groups them into themes and cites every source.

Where it fits in your research

From the first read of a category to the chart in your final deck.

Themes across thousands of mentions

Posts and comments grouped into recurring themes, with the posts behind each one.

Who is talking

Age bands, gender, interests, countries, brand affinities and personality traits of the people in your data.

Ask the data, then take it with you

Ask in plain language and get a table back. Export it as CSV or pull it through the API.

Share of conversation over time

How brands or categories split the conversation month by month, in a chart you share by link.

Say you are studying plant-based milk

One question becomes a report your team can open. All numbers here are an example.

  1. Ask a question

    How do people talk about plant-based milk, and what puts them off?
  2. The agent reads the mentions

    980 posts and 5,640 comments from four platforms.

    TikTok 38%Reddit 27%Instagram 22%YouTube 13%
  3. It finds the themes

    Four themes, each with its share and the posts behind it.

    Coffee 31%Price 24%Ingredients 21%Switching 14%
  4. You share the report

    Your team opens it by link. Export a PDF for the deck or a CSV for your own analysis.

Plant-based milk: what people say

TikTok, Reddit, Instagram, YouTube · Jan to Oct 2026

Example data

Coffee is where plant-based milk wins or loses. Price is the most common reason people say they went back to dairy.

Themes, by share of mentions
Taste and texture in coffee31%

"oat is the only one that doesn't split in my latte"1

Comment on TikTok · 2,052 mentions in this theme

Price compared to dairy24%

"why is a carton of oat milk twice the price of regular milk"2

Comment on Reddit · 1,589 mentions in this theme

Ingredients and additives21%

"checked the label and oil is the second ingredient"3

Comment on Instagram · 1,390 mentions in this theme

Why people switch14%

"switched when my partner went vegan and never went back"4

Comment on YouTube · 927 mentions in this theme

For students, educators and researchers

Free and discounted access through the Education programme. Every theme links back to its posts, so your method is easy to show.

See the Education programme
Example sources, as cited in a report
  1. 1"oat is the only one that doesn't split in my latte" Comment on TikTok, 14 Mar 2026
  2. 2"why is a carton of oat milk twice the price of regular milk" Comment on Reddit, 2 Apr 2026
  3. 3"checked the label and oil is the second ingredient" Comment on Instagram, 19 May 2026

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