Health & Wellness trends
Oct 12, 2026Body careTikTokSteady

Dry Brushing on TikTok: What People Are Saying

Dry brushing is ritual skincare framed as sculpting; technique demos and glow angles win, while product-first promos lag and routine content under-served.

Last 4 weeks

-17%

Google searches vs 20 Jul to 13 Sep

Total social media mentions

~1.6M

TikTok, last 12 months

Views

~140M

on posts about this trend

Best post this month

1.3M

views · watch it ↗

Search, last 12 months

What people post about

Body exfoliation13% of posts2.5% averageOpeningExample ↗
Ritual skincare12% of posts2.9% above averageOpeningExample ↗
Body lymphatic care23% of posts2.8% above averageProvenExample ↗
Facial exfoliation6% of posts2.9% above averageProvenExample ↗
Technique basics4% of posts2.7% above averageProvenExample ↗
Personal results4% of posts2.3% averageCrowdedExample ↗
Facial drainage23% of posts1.6% below averageSkipExample ↗
Product promotions12% of posts1.1% below averageSkipExample ↗

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 2.4%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Pre-shower Dry Brush Glow

Film quick full-body strokes before shower; close-ups of bristles, angles that catch sheen; finish with lotion application and brush care.

Tutorial or demoCuriosity hookBody exfoliation
Example TikTok post by @kiyakayleeseSee an example · 400K views ↗
2

Ritual Minute: Brush With Me

Vlog a cozy wind-down: playlist, tea, quick dry brush, steamy shower cut, robe, moisturize; text overlays share why it feels grounding.

Vlog or day in the lifeRelatability hookRitual skincare
Example TikTok post by @ohcrimsoncheeksSee an example · 1.3M views ↗
3

Brush Direction Myth-Busting

On-screen arrows show strokes toward nearby nodes creators demonstrate; split-screen common mistakes; keep pressure light and time short.

Talking headBold Claim hookTechnique basics
Example TikTok post by @yourlymphguideSee an example · 2M views ↗

How to post it

Tutorial or demo dominates at 48% of posts.

Tutorial or demo48% of posts · 2.5% ER
Most used
TikTok post by @mireyarios: In case you wanted to buy this… vc @carolbesolinTikTok post by @ohcrimsoncheeks: my favourite wellness rituals to build a soft life! part 2?
Talking head24% of posts · 2.2% ER
TikTok post by @julie.says.things: My skin is the smoothest it’s ever been all thanks to this dry brush. So exfoliating!TikTok post by @kortneyyreiss: so how long does this take
Product showcase or unboxing12% of posts · 1.5% ER
TikTok post by @oxfordbrushcompany: Feel Good Thursday 🌟 On this weeks episode: Dry Body Brushing✨Glowing skin starts here 🙌…TikTok post by @yuritzanunez: Dry brushing has become a routine practice for me, at least 3x a week. ✨

Do more of this

  • Vlog or day in the life7.1%2% of posts
  • Transformation Promise hook3.6%9% of posts
  • Relatability hook2.6%21% of posts

Skip this

  • Text on screen only0.3%5% of posts
  • Demonstration hook1.3%3% of posts
  • Product showcase or unboxing1.5%12% of posts

Median engagement rate; this trend averages 2.4%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headShock hook
Tutorial or demoRelatability hook
Tutorial or demoRelatability hook
Tutorial or demoDemonstration hook
Tutorial or demoRelatability hook
Text on screen onlyCuriosity hook

Who to work with

terianxioterianxio@terianxio49MviewsMalookaMalooka@melak_a5.1MviewsPayton MelphyPayton Melphy@paytonmelphy3.8Mviewsbrooklynbrooklyn@brooklynreviewsxoxo2.9MviewsMireya RiosMireya Rios@mireyarios2.6Mviews

Brands in the conversation

What people ask

Does it work11

  • Ever wondered why dry brushing is a staple in wellness routines?
  • But how about dry brushing the butt? cellulite helper?
  • I've never dry brushed before... is this body care trend actually worth it?

How to use it9

  • What area next? Tummy?
  • how to get that nice soft glowy skin
  • Are you dry brushing backwards?

What is it3

  • How does dry brushing work?
  • What is it?
  • So… how does dry brushing even work?

Safety and side effects3

  • why is dry brushing making my eyes water!?
  • Why does my dry brush sometimes hurt?
  • sensitive skin safe dry brushes?

Timeline and results2

  • I’m curious if you’ve tried dry brushing and what you’re before and after dry brushing results has been like?
  • so how long does this take

Comparisons1

  • Did You know the difference between dry brush and bath brush ?

Searched on Google

What is dry brushing?

TikTok creators show a skincare ritual using a dry bristle brush on bare skin with deliberate strokes as part of face or body routines. Featured products include brushes from Primally Pure, Kitsch, EcoTools, Alo, Millie Beauty, Ela Skin Co, Q+A, and Amazon.

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buzzabout reads real conversations across TikTok, Reddit, X, Instagram, LinkedIn, and YouTube and turns them into post ideas like these.

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