194.3k39.2k9780620.60%
Health & Wellness trends
Dumb Phones on TikTok: What People Are Saying
Digital minimalism gets glam as flip phone nostalgia drives views; switch diaries show tradeoffs, and brands win with clear hybrid setups.
Last 4 weeks
-7%
Google searches vs 20 Jul to 13 Sep
Total social media mentions
~310K
TikTok, last 12 months
Views
~70M
on posts about this trend
Best post this month
550K
views · watch it ↗
What people post about
Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 3.2%.
Post this
Three ideas built from the angles, formats and hooks that work for this trend.
1
See an example · 5.2M views ↗
Weekend With A Flip
Film a two day unplugged routine with a decorated flip, SIM swap, essentials bag, and check in moments about tradeoffs and convenience.
Vlog or day in the lifeBold Claim hookRetro nostalgia
See an example · 5.2M views ↗2
See an example · 190K views ↗
Why I Kept The Flip
Mic a creator discussing their switch diary, what they missed, what stayed, and a simple backup smartphone setup for essentials.
Interview or podcast clipCuriosity hookSwitch diaries
See an example · 190K views ↗3
What Makes A Dumb Phone
Open with side by side: feature phone, hybrid minimalist, and restricted iPhone. Show capabilities, authenticator needs, and how creators combine them.
Tutorial or demoDemonstration hookDefine dumb phones
How to post it
Talking head dominates at 46% of posts. Product showcase or unboxing earns the best engagement (3.8%).
Do more of this
- Vlog or day in the life7.0%2% of posts
- Bold Claim hook6.3%5% of posts
- Interview or podcast clip6.0%4% of posts
Skip this
- Question hook1.7%31% of posts
- Talking head2.1%46% of posts
- Slideshow or carousel2.2%7% of posts
Median engagement rate; this trend averages 3.2%.
Posts to learn from
The posts that beat this trend's engagement, and how they were made.
Interview or podcast clipBold Claim hook
Skit or POVQuestion hook
538.8k91.8k9546.4k18.40%
Talking headCuriosity hook
157.7k27.1k95644718.10%
Product showcase or unboxingCuriosity hook
5.2M688.8k2.9k45.8k14.20%
Product showcase or unboxingRelatability hook
108.5k12.5k521.6k13.00%
Talking headQuestion hook
535.9k64.6k43657712.20%
Who to work with
chonnie ☁️@notchonnie5.7Mviews
Madison Westbrooke@madisonwestbrooke5.2MviewsLagom Phone@lagomphone4.8Mviews
TayTay@itslashonta4.8Mviews
Ally B@alessandramercedes3.4MviewsBrands in the conversation
iPhone
142 posts
Nokia
25 posts
WhatsApp
24 posts
Android
15 posts
Samsung
14 posts
Barbie
9 posts
Unihertz
9 posts
Uber
9 posts
What people ask
How to use it16
- How does this work with your number?
- But what if you want to use AI on a dumbphone?
- Would you ever put your iPhone in a dumb phone mode?
What is it5
- Does Samsung have a dumb phone feature?
- Did you know that there is a dumb mode for your phone?
- What is a dumb Phone (AKA-feature phone)?
Comparisons5
- Why people are paying a premium for a worse technology?
- Why would you get a Barbie flip phone?
- What’s your favorite dumb phone or best practices of not being a screen addicted brain addled mind curdled nincumpoop?
Does it work2
- How the camera performs on this qwerty phone?
- I desperately want to know if this actually works in real life?
Timeline and results1
- What are five things that I predict will happen from ditching my iPhone?
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