Health & Wellness trends
Oct 12, 2026Body careTikTokSteady

Oil Pulling on TikTok: What People Are Saying

Oil pulling is a morning ritual packaged as aesthetics: routines win attention, while hard-sell product posts underperform.

Last 4 weeks

-6%

Google searches vs 20 Jul to 13 Sep

Total social media mentions

~200K

TikTok, last 12 months

Views

~60M

on posts about this trend

Best post this month

1.9M

views · watch it ↗

Search, last 12 months

What people post about

Product reviews8% of posts1.8% averageOpeningExample ↗
Daily routines11% of posts4.7% above averageProvenExample ↗
How-to guides10% of posts2.2% above averageProvenExample ↗
Evidence review8% of posts2.1% above averageProvenExample ↗
Personal trials6% of posts2.8% above averageProvenExample ↗
Gum health11% of posts1.6% averageCrowdedExample ↗
Teeth brightening10% of posts1.2% below averageCrowdedExample ↗
Product promotions27% of posts1.2% below averageSkipExample ↗
Fresh breath7% of posts0.6% below averageSkipExample ↗
Detox claims4% of posts2.5% above averageNot brand-safe

Opening engages well, few people post it. Proven engages and reaches. Emerging only a few posts so far, too early to judge. Crowded lots of posts, weak engagement. Skip low on both. Engagement = median rate, this trend averages 1.6%.

Post this

Three ideas built from the angles, formats and hooks that work for this trend.

1

Morning oil pulling ritual

Film a sleepy morning: tongue scrape, swish oil while showering, make bed, coffee pause; overlay timestamps and texture notes.

Vlog or day in the lifeRelatability hookDaily routines
Example TikTok post by @tiffkimmmSee an example · 84K views ↗
2

Creators’ oil pulling steps

Quick on screen steps from top posts: scoop, slow swish, spit, then brush; show sink safe tip and flavor swaps.

Text on screen onlyCuriosity hookHow to
3

Taste test: oil pulling

Creator answers follower questions on flavor, mouthfeel, aftertaste, bottle cap, and where it fits in their routine; no promises.

Talking headQuestion hookProduct reviews
Example TikTok post by @michaelascott20See an example · 640K views ↗

How to post it

Talking head dominates at 42% of posts.

Talking head42% of posts · 1.8% ER
Most used
TikTok post by @luke_shops: I can’t believe how well it worksTikTok post by @_heypripri: My teeth looked soooo much whiter and fake lol, my shi look like veneers 😭😭. People would…
Tutorial or demo18% of posts · 1.8% ER
TikTok post by @lailapaul7: Coconut oil pulling 🥵🥵 @Euthymol USTikTok post by @faith_succexx: The creator promotes Dr. Dent whitening pulling oil as a solution for bad breath,…
Product showcase or unboxing14% of posts · 0.6% ER
TikTok post by @gurunanda.official: cool mint or warm spice… which one are you choosing 🌿✨ Cocomint = refreshing cool mint…TikTok post by @gurunanda.official: Your oil pulling routine, your pick. 💗 Sensitive Relief: Cooling menthol + white turmeric…

Do more of this

  • Vlog or day in the life4.0%4% of posts
  • Transformation Promise hook2.8%10% of posts
  • Slideshow or carousel2.1%5% of posts

Skip this

  • Shock hook0.4%5% of posts
  • Product showcase or unboxing0.6%14% of posts
  • Skit or POV0.8%3% of posts

Median engagement rate; this trend averages 1.6%.

Posts to learn from

The posts that beat this trend's engagement, and how they were made.

Talking headTransformation Promise hook
Talking headCuriosity hook
Tutorial or demoCuriosity hook
Talking headBold Claim hook
Tutorial or demoRelatability hook
Vlog or day in the lifeRelatability hook

Who to work with

Mona NasserMona Nasser@monamakeupdoll9.8MviewsAudrey VictoriaAudrey Victoria@audreyvictoria_6MviewsGaptain CrunchGaptain Crunch@gaptaincrunch2.4MviewsLaila PaulLaila Paul@lailapaul72.1Mviewsluke_shopsluke_shops@luke_shops2Mviews

Brands in the conversation

What people ask

Does it work14

  • And see if I get my teeth cleaned?
  • Is oil pulling a scam?
  • Is oil pulling really good for your teeth?

What is it7

  • First of all what is it?
  • Oil pulling what is it and how do you do it and why ?
  • What is oil pulling?

How to use it4

  • They're like where do you put the oil?
  • How Do You Oil Pull?
  • Should we be oil pulling with xylitol?

Timeline and results3

  • And you just swish it around for 20 minutes?
  • What would happen if I use Castor Oil for oil pulling every day for 30 days?
  • What happens when you start consistently oil pulling with coconut oil?

Comparisons2

  • Why would you use a traditional mouthwash full of all sorts of garbage and things that are harmful for you, when you could easily make a natural…
  • If you can swish for 20, you can brush for 2?

Safety and side effects1

  • Did you know oil pulling damages teeth?

Searched on Google

What is oil pulling?

TikTok creators show oil pulling as a morning routine ritual, often filmed as simple personal trials and first-use vlogs.

What is oil pulling mouthwash?

On TikTok, this refers to oil-based oral rinses shown in routine videos and product promos. Creators feature options like Guru Nanda; mouthwash brands such as TheraBreath, Crest, and Oral-B also appear.

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