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To turn TikTok comments into ad hooks, collect the comments under videos about your product category, sort them by what people fear, ask and want, and write one angle per group in the commenters' own words. buzzabout is the AI tool built for this job: it collects TikTok videos with up to 100 comments each, reads them, and returns the angles with the posts behind them.
The method also works by hand. Below are the six steps, the step where each one gets slow, and a worked example: 637 comments under six walking pad TikToks, turned into four ad angles and the hooks that go with them.
Why mine TikTok comments for ad angles?#
Because buyers answer back there. A video makes a claim. The comments under it hold the fear that stops people buying, the question the video never answered, and the exact words people use.
The likes rank those reactions for you. Under one walking pad review, the most liked comment was not about price or looks. It was a warning:
"pro tip - put a little fan in front of the walking pad at floor level. keeps the motor cool and doesn't overheat. sincerely - 2+ hours a day walking pad girlie"
A comment under a one-year walking pad review, 31,044 likes
It is the most liked comment in our whole set. It tells a walking pad brand what heavy users worry about: the motor. No ad library would show you that, because no brand chose to say it.
How do you find ad angles in TikTok comments?#
Six steps. They work with any tool. Only the time changes.
- Pick videos where buyers talk. Search the category plus "review", "worth it", "one year" and "broke". Favor videos with hundreds of comments over the brand's own posts. In buzzabout, you ask one question in plain English and it finds the relevant videos for you.
- Collect the comments with their likes. By hand, you scroll, copy and paste into a sheet, one video at a time. In buzzabout, up to 100 comments per video arrive with the post, with likes and reply counts.
- Drop the noise. Remove off-topic videos, tags of friends, jokes and outfit compliments. In our set, 55 of 637 comments were about the creator's shoes, outfit or hair, and the second most liked comment was a joke about walking in stiletto heels. buzzabout checks every post for relevance and filters out spam, engagement bait and unrelated promotional posts before they reach you.
- Sort what is left into fears, questions and desires. Count each group twice: by number of comments and by likes. In buzzabout, pattern detection names 2 to 15 themes per question and assigns every post to one, so you see how often each comes up.
- Write one angle per group. An angle is the reason to buy that answers the fear or the question.
- Write the hooks in the commenters' words. Then decide what proof each hook needs on screen.
Example: 637 walking pad comments, four ad angles#
We read the top 637 comments under six walking pad TikToks: a one-year review, two videos of a creator walking at a desk, two weight-loss videos and one "my walking pad is broken" post. TikTok counted 2,891 comments under those six videos.
Ranked by likes, one theme dwarfs the rest:
Ranked by the number of comments, the order changes:
Likes show what the crowd agrees with. Counts show how often a point comes up. Noise drew only 1,152 likes, but it came up in 35 separate comments. Read both lists before you pick.
Angle 1: Built for hours a day#
The fear is that the motor overheats, burns the carpet or dies. Two comments under the one-year review put it plainly:
"I’ve literally destroyed 2 walking pads in a span of 1.5 years. Currently on the 3rd. Let’s see how long this one lasts"
A comment under the one-year walking pad review
"do you guys know where i can get a good one that doesn't set on fire? willing to spend a bit"
A comment in the same thread
Note the last four words. This buyer will pay more for a pad that lasts. Price is not the objection here; reliability is.
- Hook: "Two hours a day. No fan on the floor."
- Hook: "I went through [number] walking pads. This is the one that lasted."
- Proof to show: the motor rating, the warranty, and whether it is safe on carpet.
Angle 2: Yes, you can type on it#
"I just don’t understand how you can type while walking?!?"
A comment under a work-from-home walking pad video, 6,375 likes
"Is it hard to walk and type? I feel like that would be the hardest haha"
A comment under a second desk setup video, 1,740 likes
The doubt is about the buyer, not the product. Nine more commenters said they would forget to walk, trip or fall. A spec sheet will not fix that. A demo will.
- Hook: "How do you type while walking? Like this."
- Format: a screen recording of a real workday, with the step count in the corner.
Angle 3: Your downstairs neighbor#
"will my downstairs neighbor hate me?"
A comment under the first desk setup video
"As the downstairs neighbor we hear everything anyways so just buy it if you like 😂😂😂"
A comment under the second desk setup video, 210 likes
The first comment is already a hook. Use it word for word, then answer it with proof filmed from the floor below.
Angle 4: Name the feature they search for#
"What’s the brand? I can’t find a foldable walking pad anywhere online"
A comment under the one-year walking pad review, 4,014 likes
Forty-seven comments asked which one, where to buy it or for a link. These buyers have decided to buy. They cannot find the right model. So put the feature they search for ("foldable") in the first line, and the product name on screen.
A smaller fifth angle sits under the same review: "These have a low maximum weight 😔" (202 likes). That is a segment telling you it feels left out.
What tools turn TikTok comments into ad hooks?#
| By hand | ChatGPT or Claude, comments pasted in | Ad libraries and ad analytics | buzzabout | |
|---|---|---|---|---|
| What it reads | The videos you open | Only the comments you paste | Ads: competitors' or your own | TikTok videos with up to 100 comments each, plus 6 more platforms |
| Who collects the comments | You | You | No comments to collect | buzzabout, from one plain-English question |
| Speech and on-screen text | You watch with sound on | Only if you transcribe it | The ad creative | Transcribed and read, included |
| How many people say it | You tally | Only within your paste | Not shown | 2 to 15 named themes per question, with how often each comes up |
| Proof behind each angle | Your notes | Quotes from your paste | The ad itself | Every finding linked to the posts behind it |
| Price | Your hours | Your ChatGPT or Claude plan | Free to paid plans | Starting at $49 |
"Ad libraries and ad analytics" means Meta Ad Library and TikTok Creative Center (free), and Foreplay, Motion and Atria (paid plans). They start from ads: what competitors ran, or how your own ads performed (vendor sites, October and November 2026). Use them to check an angle after you find it; our Foreplay alternatives guide compares them, and the comparison hub covers every other research tool.
Can ChatGPT turn TikTok comments into hooks?#
Yes, once it has the comments. It cannot fetch them reliably on its own. When we fetched a TikTok video page with a web tool, we got the page title and nothing else. When we asked Claude whether it could read TikTok comments to find objections, its own answer was: "Don't expect Claude to open a TikTok link and read all the comments."
So you paste. This prompt works in either assistant:
You are a performance creative strategist. Below are TikTok comments about [product category], each with its like count. 1. Drop jokes, tags of friends and comments about the creator's looks. 2. Group the rest into fears, questions and desires. Count the comments and add up the likes in each group. 3. For the top four groups, write one ad angle each: the reason to buy that answers the group. 4. Write three hooks per angle, using the commenters' exact words. 5. Quote the comment each hook comes from. Do not invent quotes. Comments: [paste comments with like counts]
The faster route: connect buzzabout to ChatGPT or Claude over MCP, and the assistant reads collected, labeled comments instead of your paste. See the TikTok MCP page and our guide to customer research with ChatGPT or Claude.
Frequently asked questions#
What is an ad angle? The reason to buy an ad leads with, such as "it lasts." One angle can carry many hooks. A hook is the first line that stops the scroll.
How many comments do I need? Enough for themes to repeat. In our example, each of the top four themes appeared in at least 22 comments across six videos. One video is rarely enough: one creator attracts one kind of viewer.
Why not just copy the comments by hand? For one video, do. Across six videos and 2,891 comments, copying becomes the job. buzzabout collects up to 100 comments per video and returns the themes with counts, and a typical run is ready in a median of 3.5 minutes.
Does buzzabout write the hooks too? Yes. It finds the hooks, formats and pains a niche responds to, ranked by engagement, and turns them into a brief: the hook, the format and the reference posts, in a link your team can open. Our guide to writing a creative brief from customer comments shows the full brief.
Can I do this inside ChatGPT or Claude? Yes. The buzzabout MCP connector is on every plan. In ChatGPT, add it as a custom connector; custom connectors depend on your ChatGPT plan.
What does it cost? Starting at $49 for your first month on Starter, then $98 a month. You can try it for free.
Does this work beyond TikTok? Yes. See how to turn Reddit threads into ad copy, and our TikTok social listening guide for reading the videos themselves.
Read the comments before you write the ad#
Your buyers have already written your next hooks, under other people's videos, ranked by likes. Collect them, count them, and write in their words.
Try buzzabout for free and ask your first question about your category today.
How we counted. We read the top 637 comments (up to 150 per video) under six public walking pad TikToks, out of 2,891 comments TikTok counted on them. Themes were assigned with keyword rules, then checked by hand; a comment can sit in more than one theme. Like counts are as collected. Quotes are verbatim.